Hello animal lovers

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Love One, Love All

As animal lovers we have strong connections with the cats and dogs we share our homes with. We know that they are unique individuals with their own personalities and preferences.

But what about the other animals? The ones we have been taught to think of as food, clothing or entertainment.

Be AnimalKind is all about helping us to reconnect with our sense of compassion, and to live in alignment with our values.

No one wants to contribute to suffering, but unfortunately most of us were raised to think of certain animals as 'something' rather than 'someone'.

This is a place to rediscover how amazing our relationship with animals can be – and how to create that change in our everyday lives.


Enjoy some inspirational stories about people connecting with animals.


Real life stories from people who have experienced a lightbulb moment.

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Each monthly newsletter will include delicious plant-based recipes, heart-warming animal stories and an exclusive competition to win products registered with the Vegan Trademark (UK delivery only).

Are you a

We all make a difference to the world – what’s your approach? Play the quiz!
And don’t forget to share the result with your friends.

The person in front of you drops some litter in the street. Do you:
What was your response to the carrier bag charge?
You’re in the pub with your friends and someone tells an offensive joke which makes you feel uncomfortable. What do you do?
What do you do in the lead up to a general election?
Which job could you most see yourself doing?
Which fictional character do you most empathise with?
What’s your idea of a productive evening?
Which role comes to you most naturally?
Which of these words seems the most positive to you?
Your friends suggests visiting SeaWorld on holiday. What do you say?
You discover that your favourite shampoo is tested on animals. How do you react?
What kind of considerations do you take into account when doing the food shop?